How to start digital marketing?

 


ONLINE MARKETING

WHAT DOES ONLINE MARKETING MEANS?

Online marketing is a tool or a medium used for promoting your products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mediums available on the internet.

Big shops and buyers easily attract customers and easily sell their products. But small businesses try online marketing to gain consumers. They put their products on the internet and give better offers to customers so people can visit their site and buy products.


HOW TO START ONLINE MARKETING?

(1)   Get involved in social media: Social media is not a mystic language. It’s just a network. Social media has a large network and connections. There is no single person who does not use social media. You can create your account on social media like Instagram, Twitter, or Facebook. You can promote your products and shop details on these pages. It will help you to spread your business.

(2)   Start blogging: You can also create your own blog. You will write product details, product images, and prices in the blog.

(3)   Build relationships with the media: You can contact a person who has a large number of followers on social media. You can also do paid promotion of your products.

(4)   Pay attention to analytics: It’s simply the channels that send you more web traffic that is those you want more from. Those that aren’t netting your results should be discarded. You don’t need to pay someone to understand that.

(5)  Use an online website: You can put your products on famous websites like Flipkart, Amazon, or Alibaba. If you have a clothes shop you can also use Myntra.

ADVANTAGES OF ONLINE MARKETING

·         Low cost

·         Flexibility and convenience

·         Analytics

·         Multiple options

·         Demographic targeting


DIGITAL MARKETING


Digital marketing is simply marketing. It applies marketing tactics online. The marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Consumers have access to information at any time and place. They are exposed to not just what the company says about your brand, but what your company says about your brand.


HOW DOES DIGITAL MARKETING IS WORK?

(1)   Search engine optimization: Every time you need to know or purchase something, the first thing you do is search it on google search engine. That’s why you need to create your website to increase traffic.

(2)   Pay-per-click advertising: Every time a user clicks on your advertised ad, you would have to pay for the number of clicks. It's the easiest way to gain traffic to your website.

(3)   Website marketing: Your website is one of the best marketing assets that could help your potential customers find what they want. An average buyer spends a significant amount of time on a website before moving on to make the final decision of buying. To provide an excellent user experience that keeps your customer on your site.

(4)   Content marketing: Content marketing holds a valuable place in the digital marketing world. Whatever online marketing strategy you may have, without content marketing you won’t be able to build the customer base, brand, and engage your target audience into having an interest in your business. 

(5)   Social media marketing: Social media is not a mystic language. It’s just a network. Social media has a large network and connections. There is no single person who does not use social media. You can create your account on social media like Instagram, Twitter, or Facebook. You can promote your products and shop details on these pages. It will help you to spread your business.

 

ADVANTAGES OF DIGITAL MARKETING:

·         One to one approach

·         Cater to specific interests

·         Different content by choice

·         Geo- marketing

·         Relatively inexpensive

·         Global business

·         Measuring statistics is easy

·         Accountability


DIGITAL MARKETING FUNNEL:

๐Ÿ˜ŠThank you ๐Ÿ˜Š

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